About Consmark 2018
SUFB 609: My Thoughts After The Conservation Marketing Conference
#ConsMark2018 is over and the planning for the next Conference in 2020 will begin soon enough. However, before the planning begins I must discuss the conference that just happened.
There were many highlights for this conference from learning how government agencies use messaging and events (festivals) to reach their audience to learning how social marketing organizations, such as Rare, use marketing techniques similar to corporations (Nike, etc.) to get people to change their behaviour around a conservation issue.
I talk about all of the highlights of the conference and what gaps were identified in trying to duplicate efforts of some great projects within larger organizations/government departments.
SUFB 607: Planning For The ConsMark Conference
The Conservation Marketing Conference (#ConsMark2018) is on this weekend and I wanted to share with you how I was preparing for the conference.
Conferences are one of my favourite things about the Marine Science and Conservation field. I get to reunite with friends and colleagues from all over the world. I also get to catch up on some great research shared at the conference I attend. My favourite part of conferences is the networking. I find it’s the most important part of the conference.
I set goals for each conference so I know why I attend a particular conference. My goals will differ from conference to conference, but I always have a goal. It helps me stay focused and not get distracted by all the cool things happening around me.
I outline my goals in this episode so that you can see my thought process. Hopefully, you can duplicate this process for your own purposes if you don’t set goals for conferences.
Conservation Marketing Information:
How the social sciences can help conservationists save species
- On this episode, we take a look at how the social sciences can boost conservation efforts.
- Our guest is Diogo Verissimo, a Postdoctoral Fellow with the University of Oxford in the UK and the Institute for Conservation Research at the US-based San Diego Zoo Global. Verissimo designs and evaluates programs that aim to change human behavior as a means of combating the illegal trade in wildlife and wildlife products.
- While we all come in contact with marketing campaigns nearly every single day of our lives, conservationists have been much slower to employ marketing principles in the interest of influencing human behaviors that are harmful to the planet. We discuss with Verissimo the intersection of social marketing and conservation science — in other words, how the social sciences can provide us with a better understanding of human motivation and behavior and help create a more sustainable world.
SUFB 615: Why Conservation Marketing Is So Important In Marine Conservation WIth Brooke Tully Part 1 and Part 2
Part 1: Brooke Tully joins me on the podcast to discuss why Conservation Marketing is so important for Marine Conservation to be successful. I was originally joined by Brooke on the podcast to discuss Conservation Marketing in general; however, this time we begin to discuss the implications of how to do conservation by targeting individual markets.
Part 2: We discuss her latest workshop she facilitated at the Conservation Marketing (#ConsMark2018) Conference last week. In the episode, Brooke discusses the structure of the workshop and how she got participants to think about how they need to group their audiences and customize their Conservation Messaging to relate to each audience.
SUFB 659: Conservation Marketing To Better Protect Nature
Brooke Tully joins me on the podcast today for another edition of “What’s Happening in Conservation Marketing This Week?” This time, Brooke describes her new online workshop that she created to help make conservation movements more effective using marketing techniques that follow traditional and digital marketing practices.
Brooke and I provide some examples of effective Conservation Marketing that only scratch the surface of the material that you will be hearing.
SUFB 681: Why People Don’t Do Things – Hassle Factors With Brooke Tully
Have you ever tried to change, but little things got in the way. For example, one of my New Year’s Resolutions for 2019 was to eat less meat (only 3 times per week). So far, it hasn’t gone so well because I haven’t planned my meals. When I am hungry, I want to eat everything that is in front of me, so I pick the first thing I see. I won’t meet my resolution if I don’t change.
I need to plan my meals ahead of time to ensure that I know exactly what I am eating everyday and before every meal. I can’t let planning become a little hassle that will prevent me from changing.
Brooke Tully is here to discuss the Little Hassles in our ongoing segment of why people don’t do things on “What Is Happening In Conservation Marketing Today?” Listen to what she has to say about how conservationists can get people to change without worrying about the hassles.
SUFB 675: People Don’t Do Things Because They Can’t With Brooke Tully
Brooke Tully is back again with a great segment of “What’s Happening in Conservation Marketing.” We continue to discuss why people don’t do things. We focused this episode on people don’t change their behaviours because they can’t.
Brooke brings up the fact that people are often asked to change behaviours that may be too expensive and/or not accessible to them. I notice this quite a bit in the Marine Conservation field. However, Brooke has a solution.
SUFB 665: Status Quo Bias With Brooke Tully
New Years is around the corner, which means that many of you are planning out their New Year’s Resolutions for 2019. My question to you is: Do you stick with your New Year’s Resolution? Our resolutions are about change. Change can be difficult. Why is it so difficult to change our ways.
I asked Brooke Tully who has a series of blog posts about “Why People Don’t Do Things!” The first part of this four part series is the Status Quo Bias, a behavioural change theory that explains why we have such trouble changing our habits.
SUFB 651: Eating Less Meat For Climate Change And My Job Update
I provide you with a job update, where I dive into my efforts for a side job (side hustle) and why I think it’s important to have one.
Brooke Tully alos joins me on the podcast of one of her segments of “What’s Happening In Conservation Marketing This Week?” Brooke and I discuss the ever so popular topic if eating less meat to reduce our Climate Change Impacts.
SUFB 685: People Don’t Change Because Why Should They With Brooke Tully
Brooke Tully joins the podcast for her segment of “What’s Happening In Conservation Marketing This Week?”
On today’s episode, Brooke and I explore the notion that people don’t change because why should they?! Everyone is being asked so much these days from being asked to be healthier to buying eco-friendly products to save the planet. There are some people who are tired of being asked to change all of the time. Why should they change? Brooke has some answers.
Check out the episode for Brooke’s solutions.