Conservation Marketing and Engagement (ConsMark) is focused on the ethical application of marketing strategies, concepts, and techniques to influence attitudes and behaviors of individuals and societies, with the objective of advancing conservation goals.
Conservation Marketing in Action
The Victoria Zoo developed the “When balloons fly seabirds die” campaign, encouraging people to pledge not to use balloons at parties or events and offers alternatives like bubbles. 
The Monterey Bay Aquarium Seafood Watch Program recognizes that often, unsustainable choices are made because people lack access to resources or time. The online tool or pocket sized pamphlets makes it easy for users to quickly identify whether or not their seafood is sustainable and choose accordingly.
ConsMark is part of the Society for Conservation Biology (SCB), an international, non-profit membership society that is “facilitating, promoting, and advancing the scientific study and conservation of biological diversity,” although you do not have to be a member of SCB to be involved with ConsMark.